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I came across a few case studies about PR link building where people create factual, research-based stories and email them to journalists. I understand most of this thing, except one thing: who exactly are these journalists and how to find and filter them? is it all manual? any guide or info...

Has anyone tried cold email for link building recently? How is it going? I want to try it but i from looking for a process to scrape name and emails of respective sites easily if possible. Hoping for tips.