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Black hat SEO is the practice of going against search engine guidelines to manipulate SERPs (search engine results page) for higher rankings.

SEMRush. Monitor Backlinks. Ahrefs. Majestic. Fanpage Karma

Keyword research to find the types of keywords customers are searching. Site architecture based on your keyword research. On-Page SEO through strategic keyword optimization in meta tags and content. Technical SEO to help ensure search engines can crawl your site efficiently.