As I understand it, it's mostly about things like scalability and using lightweight images. But are there any other factors in page design that would directly affect search engine rankings. Thank you in advance for your reply.
Plenty. A lot of time and effort)
I never bought them because I once worked with such a site and it was at the bottom of the output ONLY because of the previously bought low-quality links. I had to detach and do link building manually
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