of course 200 is ok :). but Traffic Travis shows that url doesn't return code 200, then page possibly couldn't be loaded by some reason or really doesn't return correct code. it should be checked first, is url correct and page loads.
could be used any online service just try search for "check...
It depends of several factors.
first of all check your url in browser, have you able to see your page?
if not then try find the source of it: sitemap.xml or on main page and fix it.
if page loads correctly:
- check url with any online service that shows status code, if it shows wrong code then...
"X" means that analyzed phrase doesn't exist in page tags (H1, Title, Description) or domain doesn't include to the DMOZ catalog... etc.
for your competitors links "X" is good but for your website it is bad.
the more social signals competitors links have, the more difficult for your page to be...
Keyword Research tool works for me, here is some possible solutions
- select English language in "Preferences/Account settings" on adwords page.
- cancel not finished plan if you have such on Keyword Planner page.
but i have created separate adwords account that used only by Traffic Travis.
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