did you exclude the mobile traffic? Looks like a pretty cheap cpc for the diet and weight loss market, which makes me suspect that you got a lot of mobile traffic that is much cheaper but converts less.
You definitely have a point here
Just yesterday I did analysis on the incoming PPC traffic to my landers - trying to understand what the hell is going on there and why I am getting a click through rate that sucks. It is in Sciatica niche by the way.
So After deep analysis I decided to look at...
138 hops a months is nothing and it also means nothing. You can make 0 sales for 500 hops and then in the next 200 make 10 sales. Order forms impression also mean nothing - once I promoted a product in the "catch spouse cheating" niche - it had a order form impression once in 3 hops but guess...
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