Recent content by DiegoRojas

google and bing are still soild for quality traffic. meta can work well too. depending on the offer.

Its mainly the business name + logo assets linked to the Google Ads account. No special campaign needed.

PMax is gonna decide where to spend the budget, so there isnt really a hidden switch for Shopping only. Fix the feed and check what Search is actually converting before switching back.

Ezoic, Monumetric, Mediavine, Raptive, Adsterra, and PropellerAds

A proper setup matters more than the tool itself. Make sure your tracking, rules and landing page flow are configured correctly.

Google Ads and Meta Ads need money to deliver ads. You can pause them or keep the setup ready, but getting actual results without spending is not possible.

Make sure the tool you choose has good support because issues usually come when scaling campaigns.

Don’t change too many things at once. Test new creatives, expand audience slightly, and give the algorithm enough data to optimize again.

You can test with UTM tracking and a proper server-side tracking setup. Shopify/CRM data should give a clearer picture.

Don’t split accounts without a reason. Keep them under one strong BM if everything belongs to the same business. Just maintain good account history, verify the BM, and keep assets organized. Use separate BMs only when you need to separate businesses or reduce risk.

Avoid changing the timezone on active ad accounts. It can shift spend patterns and reporting. If changed already, just monitor the data and don’t make multiple changes at once.

I don’t think it’s only ad fatigue because nothing changed on your side. It could also be audience saturation, higher competition, or the algorithm exhausting the easiest conversions first. Check frequency, CTR, CPM, and conversion rate before making changes. If the creative is still getting...

Try pet supplies, home improvement, or fitness gear. These are good options for warming up an account.

Has anyone else noticed Meta ads CPM a lot recently? My campaigns have not changed much, but costs are almost double while performance is weaker. is this happening to others, or could I be missing something?

I use a mix of tools, but Search Console is probably the one I check the most.