Meta’s ad system sometimes deprioritizes accounts with low engagement or poor ad history, causing campaigns to stay in review or not spend. You should refresh creatives, test new audiences, and duplicate the campaign under a different objective to trigger a new learning phase.
Meta is tightening its detection systems against repeated violations, so switching urls alone won’t bypass their filters. You should rebuild your setup using clean domains, warm accounts slowly with compliant ads, and only scale after consistent approvals.
This is usually because Meta is doing more manual review for new BMs or accounts that are linked to multiple similar legal profiles. You can still run ads while they're still unverified, but you should limit your budget and avoid changing your business information until they're fully approved.
Competition from short video platforms makes Meta Ads' effectiveness more dependent on the speed of content creation. I still keep Meta as the main channel but allocate more test budget on TikTok and YouTube to expand data and avoid depending on one traffic source.
What products are you advertising? It could be that peak advertising season has increased competition and display costs. You should try expanding your distribution window, changing creative, or testing a wider audience to give the algorithm more room to optimize CPM costs.
This situation is quite common now because Facebook has increased automatic verification, so many clean accounts are also locked by mistake. You should send complaints through the Business Support channel instead of the robot form, and prepare full verification documents to increase the...
Due to the frequency of algorithm changes, the old audience file responds less than before. You should refresh the target file, create lookalike groups from the last 30 days of data and test many creatives in parallel so that the system can automatically optimize according to the new trend.
Since Meta considers changing admins frequently or accessing from multiple IPs to be risky behavior, you should wait at least 3–5 days after removing a suspended account before adding a new admin, and maintain a maximum of 2–3 permanent admins to avoid triggering security alerts.
You can try accessing the Meta Business support center, select Ad account disabled and log in with the locked account so that the system displays the correct form to submit.
It could be that your browser has an old cache that is preventing Facebook from recognizing your friends list correctly. Try clearing your cache, logging in again with a different browser, or trying incognito mode. This usually restores the tagging feature.
Because high display frequency makes the ad group quickly saturate the audience and reduce efficiency. You should rotate the target file, expand to new lookalikes 1-3%, and set a rotating schedule to reduce ad fatigue and keep costs stable.
Facebook views direct affiliate links as high risk and is likely to be rejected due to lack of valuable content. You should create an intermediate landing page on your website that provides useful information before redirecting, which will help your ad get approved and still drive traffic to...
This strategy still works if you build your community properly and don’t spam with salesy content. However, Facebook is cracking down harder, so it’s best to alternate valuable posts with promotional posts to maintain your account’s credibility.
Reels monetization is still quite volatile, only stable for accounts with high views and regular original content. I recommend focusing on building a loyal audience and posting regularly, as the algorithm is favoring channels with real engagement over fake views.
With the CBO Advantage+ structure, you should keep your budget stable and only replace weak creatives with new ones instead of duplicating strong ads. This helps the algorithm maintain steady learning, avoid data resets, and keep performance more sustainable.
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