I've noticed a significant drop in reach on Facebook. But it can still be effectively utilized. As for groups, after the mass group deletions, their reach is no longer as effective.
If you’re new to the Meta (Facebook) Ads API for ecom, the key to automating bids safely is how often and how broadly you make changes.Don’t adjust bids too frequently (this matters more than limits).Meta’s system works best when bids change slowly and predictably.
You should release the target and let Facebook optimize it automatically. Set up many camps with different content, expand the target. Then whichever camp is effective, optimize it that way. Whichever camp is expensive, turn it off. My rule of thumb is "Target is not to target anything."
Test multiple camps. Care rate continuously. Increase cheap camps/lower expensive ones. Find out which ones are most effective and gradually increase your budget. Don’t increase too quickly, Facebook will force you to spend. Continuously test multiple media.
- Change content/media
- check if the link is easy for visitors
- Target freely for Facebook to optimize the first stage
- test with multiple campaigns
This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
By continuing to use this site, you are consenting to our use of cookies.