Could be either. I would assume though that they got the money from somewhere to code it. Like another poster said, you're only looking at the surface layer; the interface. There is months and months of effort in the backend that make the web apps what they are.
As to where you'd find coders...
I'm a lead coder for a living.. A site like fiverr for example would take at least 3 months of full time coding with a staff of 3 to get up and running to the level it is right now. It is gonna cost a dime, I would estimate the cost to be $40,000. If you're talking about something that resembles...
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