Since your CTR is already above average, I'd focus on the landing page first. Get it closer to 2 seconds, make sure the content matches the ad, and check the QS components again after a few weeks. Speed alone won't guarantee a jump from 6 to 8.
Yes this can happen. When you block some terms, Google can start matching your ads with other available searches. Check search terms again and adjust negatives slowly.
Check your traffic first with analytics. See bounce rate, time on page and user behavior. If people leave quickly then landing page might be the issue.
Keep it simple and make it look like a real website. add proper content, about, contact, privacy and terms pages and make sure works properly on mobile too.
When I first started, I had a lot of doubts. I thought buying a cloaker and setting it up was enough. I didn't pay much attention to warm-up, testing, or optimization. Whenever my campaigns had issues, I assumed the cloaker was bad and kept switching from one cloaker to another.
After running...
My advice is to stop changing too many things at once. Test one variable at a time, otherwise it is very difficult to know what's actually causing the problem.
A lot of people blame random core updates, but it usually comes down to basic quality control. If your site structure confuses Google's crawlers or your links look unnatural, you are going to get hit eventually.
I been running PPC almost a year now. when i looking back there are many things i wish someone had told me early on that would have saved me a lot wasted budget and bad decisions.
For me it was not understanding match types properly. Spent months wondering why my exact match campaigns were...
From my experience PropellerAds or Adsterra are the easiest starting points for Kwai traffic but direct deals usually give better payouts if you can secure them.
I've been running Trustcloaker with PHP for about 4 month now on some aggressive beauty / skincare niches. JS was giving me too many red flags during manual reviews, but PHP has been rock solid . if you want your account to last, sever-side is the only way.
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