if the GBP is already well optimized i'd check the website and local relevance next sometimes the profile is fine but the supporting signals aren't strong enough.
i think it mostly blends into normal SEO conversational questions and clear answers are useful either way so i wouldn't treat voice as a separate strategy.
before trying negative SEO i'd check whether the pages are actually ranking for your name. if they are building strong legitimate pages around your own name may be a safer way to push them down.
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