You will not find the proper answer here since every situation is unique, also a business blueprint will also not help.
I would suggets you to get a professional tax advisor.
There is a lot to talk about that subject but I would say generally the best practice would be to use a subfolder since it share authorithy with your website.
If your website provides real value to the users (this worsks better on niche websites) they will not think that way, since value is expected to be provided. Collecting newsletters and doing email marketing still works very well.
My personal opinion is that building quality content (this includes proper keyword research, understand search intent etc), update that content from times to times and have consistency with publishing new articles is what gives the best overall results.
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