PPC gave me quick results, but it also burned through the budget fast. SEO required more patience, but the long term return ended up being much higher.
Yes, focusing on intent has definitely improved my results. My traffic is lower than before, but conversions and user engagement are much better, which matters more in the long run.
I've had the same issue before,
When you increase budget too aggressively, the platform often starts reaching less qualified traffic, so a higher CPA isn't that surprising.
Look for MFA sites by checking cheap display networks and low-quality content blogs with heavy ads, or use traffic platforms like ZeroPark and PropellerAds where MFA traffic usually shows up.
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