Id add it only after testing the tracking url properly. Make sure all redirects work fine and Google can access the final landing page, thats where id start.
Shopify and Google Ads numbers wont always match 1:1. Check the date range, attribution model and conversion delay first. If the gap started suddenly, test the purchase tag before changing the whole setup.
I’m using TrustCloaker for my ads work and it works good for me so far. How much time it survives really depends on your setup, quality of your warm account, and many more things. If your setup is not good, any cloaker will fail on day one.
Try a test purchase and watch the pixel event in real time. If the event fires but the dashboard stays at zero, check the conversion settings in the ad account.
PPC gave me quick results, but it also burned through the budget fast. SEO required more patience, but the long term return ended up being much higher.
Yes, focusing on intent has definitely improved my results. My traffic is lower than before, but conversions and user engagement are much better, which matters more in the long run.
I've had the same issue before,
When you increase budget too aggressively, the platform often starts reaching less qualified traffic, so a higher CPA isn't that surprising.
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