Existing backlinks: If the domain has clean, relevant links, Google may still pass value.
Topical relevance: Rebuilding the site in the same niche preserves trust better.
Brand-style reuse: Turning it into a legit site (not a redirect/PBN) can still rank.
They’re just no longer a volume game.
Google still uses links as a trust and authority signal
What’s changed is how much weight they carry relative to:
Topical authority
Content depth & internal linking
User satisfaction signals (engagement, intent match)
This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
By continuing to use this site, you are consenting to our use of cookies.