You could just spam the current popular platforms with posts that have your website watermark.
Or an option I prefer post unique content on popular platforms with a watermark of your site.
It is a good idea to have social media for your websites. But it does depend alot on how popular any particular social media is popular in your specific country (your case India). plus from my experience it also depends alot on what products are you selling. here is an example: if you are...
Adobe Premiere Pro and Adobe Aftereffects all the way. Lots of tutorials and lots of templates, Final Cut Pro is also good assuming you are an MAC user.
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