a well optimized gbp is still worth paying attention for local visibility even with recent ranking changes make sure the profile is complete and relevant before putting too much effort into other signals
start by checking the keywords one by one and see what the businesses ranking there have in common then compare their category service pages and local links against the profile you are working on that usually give you a better idea of where the gap is instead of changing everything at once
social signals can help people discover your brand and get more eyes on your content but i wouldnt treat them as a direct ranking signal for a new site i would focus on useful content good backlinks and clean technical seo together
i think quality matters a lot more than just posting a lot these days good posts can keep getting shared and shown to people even weeks later so focus more on making useful content and getting people to interact with it
if an old account has no real history then i not see much benefit over starting fresh but if it has genuine history and normal activity i use that since it usually feels more trustworthy
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