Yeah, I wanted to ask the same question. Is it really working? I thought quality content was way more powerful, in terms of reach, than being verified.
Regarding content, how about a weekly 'top five things to do in Edinburgh this weekend', there is a Manchester site that does this well. I can imagine it attracts advertising from companies wanting to be featured and promote their event.
I agree that follow up calls are a good way to engage with customers and encourage more reviews, but the amount that do, even with this, is still very low.
This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
By continuing to use this site, you are consenting to our use of cookies.