what kind of pages are ranking on competing sites for that query — homepages, service pages or articles? i'd check that before weakening the homepage. if the results are mostly service pages, an article may be the wrong format even with more internal links.
i'd also submit a test lead or order after launch and check it reaches both the business and analytics. a redesign can leave the pages looking fine while forms or conversion tracking stop working. worth checking before treating a drop in recorded leads as an seo problem.
hey everyone, joined to get involved in the discussions and exchange ideas on seo and online marketing. looking forward to picking up useful tips and contributing where i can. see you around the forum.
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