Try focusing on long tail keywords with clear search intent also test different match types and improve your ad quality score because sometimes lower CPC does not always mean better results.
Yes, could be related to the current review process or product eligibility and check if the products are approved and whether Merchant Center shows any of warnings.
I think CPM can change a lot based on traffic quality and GEO like X traffic can also vary over time you should check recent stats against older months to see if the traffic quality or GEO mix changed.
Yes you don’t necessarily need a registered business and check the link options available on your account and make sure your affiliate content follows TikTok’s advertising and disclosure policies.
I'll check the product listing before changing bids again and also getting clicks but no sales or price or reviews or images and listing quality could be the issue.
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