To outrank the big giant companies like Airbnb you have to rank for short tail keywords, having high search volume + these website invest large chunks of money into their PR, Buzz creation and branding so, if you have a lot amount of money to invest in these then sure you can beat them!
Does excessive use of 301 re-direction also hampers a website traffic, I am talking in respect of giant e-commerce websites which are having lacs of pages!
If Possible create an independent page for that keywords targeting that keyword in meta tags, content, URL etc...and try to more external link for that page
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