i'd check the final url first, then open it in incognito to see what a new visitor gets. if the page needs an account, use a public landing page instead and make sure mobile users can access it too.
i use trafficshield right now and honesly its way easier than keitaro. u dont have to mess around with vps or server setups at all. u litterally just copy paste the script on your lander and thats it. def a good choice if its your first time cloaking.
For your first offer, look at simple products or services with a clear audience. it is easier to understand what you are promoting and who might buy it.
If you need to run ads all day, set up an automatic reply for after working hours. It can let people know that your team is closed and will get back to them the next working day.
I think targeting makes a big difference with Outbrain. I would start with a small budget and test different targeting options first, then see if the traffic is actually converting before spending more.
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