It sounds like you are going to have to buy traffic as you don't know any other way to get it. Adwords is not for beginners. I would suggest you contact other website owners in your niche and see if any offer advertising on their sites.
Also try to find site owners in your niche who have...
You could set up an autoresponder and offer coupons or some other deal you make with the retailers. You could start doing reviews of local establishments. You could expand your site to include bars or other similar services.
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