Once you start posting, the wayback machine helps. Find some old high karma post that hasn't been reposted this month, remove the meta data and watch your karma go through the roof.
It varies. For them it's about the ROI. If a subreddit with 50,000 subscribers cost $500. They believe that reddit will at least double their money. You should check out the playerup site. That will help you gage your subreddits value.
You can always go to a site like replit and tell it your ideas/parameters and let it design/formulate something you want/similar to what you want and build from there with your setup.
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