Recent content by Bolig Sween

I think White Hat content is still competitive, and even more important now that AI content is so prevalent. Sites that focus on genuine intent, user experience, and real-world perspectives still rank better than generic AI articles. AI speeds things up, but the content lacks depth and genuine...

I usually keep it simple, starting each page with just one topic and a clear heading so readers can quickly grasp it. Then I arrange internal links according to the user's thought process, so that after reading one article, it's most logical to move on to the next. When the structure is clear...

I did further testing and adjustments to the product and schema review for several sites. While the ranking didn't jump dramatically, the CTR improved noticeably, especially for queries with purchase intent. Rich snippets make results more prominent, leading to more clicks and a slight increase...

For me, improving internal linking based on intent is what makes a site much clearer. When each article guides the reader directly from the question to the solution, time on site increases. Updating old content to align with search intent also helps Google understand the site better

For me the biggest difference came from tightening the keywords instead of broad targeting. Visuals matter too, but only when the intent behind the pin is super clear from the start. I still test 2-3 audiences each time though, because interest groups behave differently depending on the creative

From what I've seen, consistency tends to win in the long run, but only if the videos are good enough to keep people watching. The channels that grow fastest usually post regularly while slowly improving quality over time

I don't think image ads are going to be phased out, but they're definitely losing efficiency compared to video. Lately most accounts I manage show the same pattern lower image delivery, higher CPM, and Meta pushing video-first placements. It’s more about shifting performance trends than images...