I agree with all of the above - but no one has mentioned probably the most important ranking factor, which is keyword rich reviews and photos and videos added by real customers.
I do local SEO for 8 customers and every single one of them rank better after receiving genuine keyword rich reviews...
Don’t waste your energy on these, they are useless. They do get picked up by Ahef and Semrush - but they don’t move the needle. The only think they are good for is helping to get a new page indexed. Adding your web url to comments where there are sometimes 10,000 spammy comments can actually cop...
Exactly the same questions I was going to ask. I’ve had real sucess with PBN - but good quality expired domains cost a fortune now because so many people know their value. You also need to be in this for the long game as it takes months to see results for competitive keywords and PBN alone is...
All the above and also build pages on your website that match your GBP categories. Then build service and city pages which match your services and service area. Add plenty of photos and videos. Geotag a few of them, again from your service area. This does still work.
Have you build webpages to reflect your primary and other categories, if not you must.
Also build webpages with urls like counsellors-fort-washington for example. I
I always build the website with three footers:
One with header
Service Area, then list your areas with links to each...
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