Traffic quality matters too. A site can have good traffic numbers, but if most of it comes from countries or keywords unrelated to your niche, I would be careful about it.
You should check search console and URL inspection first. the problem can be with indexing, not the prompt. that'swhy you should find the main problem first.
If your impresssions are increasing and clicks are decreasing continusly check your google search console and try to improve meta titles and descriptions also.
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