Recent content by bertellinator

Just to complement the case, I only work with manual CPC :)

In my experience it doesn't affect anything. Who says yes is based on what? How to prove? It's hard to rely on assumptions... I've worked with over 60 accounts, including shopping, and I've never had a performance problem. Optimizing schedules will save you money and improve your results...

I agree

Exactly. And the html / css code are clean and well structured, making any maintenance easy.

I develop the website templates on a platform called Mobirise and then turn that website into a template in Wordpress. It may seem like a lot of work but not. The reason for doing this is that I get unique and responsive templates with great performance (speed). I use Wordpress only to...

Thank you brother. I appreciate that!!!

You often have that annoying customer who wants to pay cheaper for CPC in search campaigns, no matter what. A cheap CPC should only be the focus when you want clicks, without worrying about quality or final result (sales). Anyway... When I need to lower the CPC I do the following: 1 - I keep...

High competition or not you will have to produce high volume of high quality content. So focus on that. Works on the internal structure of your website, make it load faster than the competition. Pay attention to usability, it will help you a lot. Searching for the brand has a lot of impact on...

Thank you all for your feedback. ;) I want to share more content of this type. Hope you like it.

Certainly brother. Many people get stuck just inside the tool and forget to analyze the world outside. The market always has the answers we need.

Thank you brother. Really, we are always learning ... I'm glad my content is useful. There's more to come.

For sure! I agree with you. I do this kind of optimization too and I will write about it. Thanks for the feedback!

I want to share a very simple strategy that I used in Google Ads. Managing a client's campaigns, I noticed that his account spent almost the entire budget in the morning, with almost nothing left for the afternoon. I deduced that this could also be happening to competitors. So I checked the...

EMD really does the job! They continue to work well and are very relevant to local SEO. I use the same EMD strategy for Google MY Business. lol

I believe there may be some risk, even if small. It may be that the bot misinterprets it as a financial product, easy money or something like that, which might seem fraudulent. Google is not as sensitive as Facebook, so I think you can do some testing. At most they will only block ads :) But...