Just focus upon a user friendly navigation structure, interlinking your pages as appropriate to make it easier for related content to be discovered and to sort of create a useful chain for visitors to move from page to page.
I would not recommend you to use traffic exchange sites as they are not allowed for adsense and the like. Why nnot focus upon seo and other promotion methods.
I too feel like the post lacks the most important element of directing traffic to your offers. A good effort though, may be there is a part 2 coming up.
I dont think it should be a problem if you are directing your email traffic to your webpages and then linking out to your ads from there. I think networks do not want directly linked out from emails. But check with them to be on the safer side otherwise you would always be playing unsafe.
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