Recent content by avdoktor

DA, DR and other metrics are important as a starting point when choosing a domain. The volume of outbound links is also important. You also need to look at organic traffic and the niche of the site. It must be relevant so the link passes the necessary authority, and naturally it should be placed...

I believe people are overcomplicating it. In reality nothing much has changed in SEO. There are still the same few pillars: technical, content, links and authority. That is all. However the approach to getting good links has changed. Now it is about relevant, niche specific links, rather than...

Redirecting an expired domain to a 7 day old site is a mistake. Google algorithms are suspicious of fresh domains receiving sudden spikes in authority. Redirecting specific pages instead of the whole site does not isolate the spam. The link profile is always evaluated at the root domain level...

You are right that Google does not use third party metrics like DR, DA, or TF. Those are just estimation algorithms created by Ahrefs, Moz, and Majestic. If you are chasing a high DR number, it is mostly a vanity metric or a tool to sell guest posts. However, these metrics might not be entirely...

Good point on monitoring them constantly. But why do you just pause or pull the link when you catch them doing this. You already paid for that placement. Why not confront the webmaster and force them to restore the link, remove the nofollow or fix the page. If you just delete it aren't you...

I had a case recently where I bought a link on an exchange and it suddenly started returning a 301 redirect to a category page. My tool caught it, so I emailed the webmaster. He played dumb and said they were cleaning up some site trash and probably deleted the article by accident. But within a...

You're spot on about agency volume. Solo buyers are usually the easiest targets. That PayPal window is actually the exact reason I started automating my checks. Shady webmasters know solo guys won't re-check links manually after month two, so they quietly drop or swap the link on day 90. Since I...

Spot on. The "link replacement" is the dirtiest trick. My script caught a webmaster swapping my SaaS link for a casino link using the exact same anchor text three months after payment. The complete site clean-up is basically them renting the spot to you instead of selling it permanently. Since...

Looking forward to reading it. The market is definitely getting shadier. What's the main issue you're going to cover in your post? PBNs masking as real sites, or these sneaky post-sale edits?

We all know link building is expensive, but recently I noticed a drop in link juice from my older campaigns. I decided to run a deep audit on about 200 expensive backlinks I bought across various exchanges earlier this year. What I found is that getting the link placed is only 50% of the job...