I would suggest that you analyze your OWN user behaviour when drafting any content. Ask yourself what would attract YOU to an article... think of particular questions you'd want answered, and formats you're most drawn towards.
Results for sure. Self-reflexivity is also key - reflect on the strengths/weaknesses of your process OFTEN, either by yourself, or by contacting old clients for feedback. Consider their concerns and try to address them moving forward. ORM should be proactive, not reactive.
Hi,
Zweil had a great response. I'd add G+ to the list of social assets that was provided. Nobody really uses it, but since it's a Google asset, it's crawled daily. That means you can attract the attention of the crawlers anytime you generate new content by blasting out a quick G+ update.
Research your article and develop your own ideas. Express them in conversational ways, using metaphors that resonate with you personally. This will improve the readability of your article in a big way.
I use library archives, Google scholar, YouTube tutorials, and otherwise just generally...
Scapebox works. Outsourcing this kind fo blog commentary is probably best, but there you will run into issues with language barriers, irrelevant comments, and other red flags...
Unique info is best.
Making an "amalgam" of different articles (aka being a curator) is a good way to generate unique/non-unique content.
Repurposing existing content is okay.
It may be hard to manually build page rank but you can use tools such as Serpbook for example to track each page and see how it is ranking. By doing this you will be able to make pre-exsisting content much better and hopefully your page will rank higher. Another good tool is video marketing...
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