For local SEO specifically, here's what's actually moving rankings in 2025:
GBP signals are stronger than ever. Categories, attributes, review velocity, and posting frequency all matter. Most competitors set it and forget it, so consistency wins.
Topical authority on your site. One thin page...
Zero budget local SEO is actually very doable if you focus on the right things.
What I'd do with $0:
GBP optimization. Free and high impact. Fill out every field, add photos weekly, post updates, and answer questions.
Get reviews. Ask every happy customer. This alone can move you into the local...
For local SEO specifically, the backlink game is different than national SEO.
What's working for my local clients:
Niche directories like Healthgrades, Vitals, and Avvo. These are citations AND backlinks.
Local news and PR. One local newspaper mention outweighs 50 generic guest posts.
Local...
For YMYL niches like medical and legal, E-E-A-T isn't optional. It's the difference between ranking and being invisible.
What's actually moving the needle for my medical clients:
Author boxes with real credentials (MD, board certifications, years of practice)
Doctor headshots and bios on every...
Absolutely still effective. I'd argue it's more important than ever because AI overviews are pulling from local results heavily now.
What's working in 2025 for my clients (medical practices, law firms):
GBP optimization is table stakes, but most people stop at basic info. The wins come from...
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