Hello richie311,
You can DO IT YOURSELF. Just find that your business is listed in google business listing or not. If it is already listed then its fine, If not then first of all create your business page on google and tells your customer to give you reviews on it. (White hat technique)
Hello Haz,
You can also rank your site without niche. Just do local link building i.e. if you are from Australia made links in .com.au website this enhance your local ranking as well as these enhance your local google business page.
Hello Freexistate,
First of all do keyword research for your your website with low competition and include that keyword to your meta discription, H1 tag, H2 tag and at the end do link building
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