keep things simple and easily digestible by intended target audience. i tend to be a little bit wordy in my usual writing style, and when i started writing copy, i had to constantly keep that in mind.
sales copy is hardest for me, by far, but it can be fun in the sense i view it as a puzzle to crack. also, very technical or niche products. blog posts, whilst easy to write, can be a bit mind-numbing.
it's obviously much easier to write about something that you're passionate about or have a high amount of interest in, but i also find that research - lots of it, and practice, practice, practice helps in churning out quality content.
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