Yes, GMB helps peoples in your area to find you and your business which improves search engine ranking when people clicks website link and it redirects to the actual website. So its good to have account in GMB.
Post regularly - attractive and relevant information
Join groups where you can find your target audience and post regularly
Invite people - target audience
Message/reply to the comment
Make sure you are maintaining a business account while posting a story provide a link to your website. The important thing is post interesting stories, only then it will urge users to click your link and visit the website.
Yes, it works but be careful when you use it now. First, you need to analyze why your account got banned and do not repeat it now. Its better to follow the facebook policy and find time to read it fully.
It is estimated that more than 50% of the searches will be voice-based in 2020. So it's better to optimize your website for voice search if you want to gain more traffic and customers.
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