I would analyze the whole customer experience, and not only the first lead. Compare the quality of the leads, sales, revenues, and lifetime value of the customer with your PPC costs.
I would allocate more of the budget to Google and Meta and test either TikTok or Bing with small allocations. It really depends on where your customers convert better.
Yes, even a simple match type modification can have a dramatic effect on traffic. It affects the searches that can lead to ad impressions, so make sure to check all these factors afterwards.
Yes, definitely earning money from AI is possible but it's must the content is properly edited or totally AI. whole Ai content can create problems after some time.
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