A reasonable take. Instagram has consistently proven its ROI since 2012, so continued budget growth—especially at that scale—signals Meta’s long-term confidence in the platform’s monetization and user growth potential.
We've been running ads for a while, and we understand that storms are unavoidable, but lately, our Business Managers (BMs) have been dying in droves.
What is your current BM survival rate, and do you provide support when BMs die?
One device ≈ 3–5 accounts is ideal.
Post 1–2 times/day/account (3 times/day is likely to be flagged as spam).
Reels: Post manually or semi-automatically.
Maintain genuine interaction (reply to comments and stories).
It's not that social media marketers are just "showing off," but rather that their accounts rely on ads and offline branding; organic content is merely for display.
Use tools that focus on public data only, pair them with email verification, and always follow email marketing laws — that’s the smart way to build cold outreach lists.
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