Hi and welcome to bhw. If you are interested for seo look in the journeys sections you can find there many peoples who do seo and share their experiences
This is a strategy many company used first they release a service/product free or very cheap then increase the price to make profit once they are widely used and have already a reputation
Google tend to rank your website depend on how many other site mention your website..... it say to google your site have value. Off course the content now has become more important
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