The best strategy is to make some buzz around your business first (FB, Twitter, related forums/reviews, youtube, etc.), make some SEO and then dive into PPC. Otherwise, you'll spend $30 easily without any positive effect.
I firmly believe that design should be unique along with most of content (of course, don't change tech specs :)). You can take the structure and appearance, but as the result produce your unique touch and feel.
Give them at least 4-6 month for a try. First results will probably appear within around 3 months if done properly. You can see some boost earlier, but then ranking decrease and more smooth growth over time.
Very good points. Anyone who argues again nofollow should bear in mind that links should look natural. Can you show me any website with at least 1000+ inbound links that are all ********?
The most effective way to improve your bounce rate in long read blog posts is to divide 1 long read into few pages and allow users to switch among them. This will definitely improve your bounces if content is interesting enough.
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