1. Carefully read beginners-guide-to-seo offerd my moz
2. "Lose" 2-3 weeks reading on the forum (there is no "perfect" method on SEO)
3. Try, try and try again. Only experience cat teach you.
Good luck!
I usually start with some related websites. Try contact as many webmasters you can and try to obtain/buy/exchange some links.
Before you start
- learn how to discover when a website is not penalized (in this way you will not get links from bad websites)
- read some articles about the anchor...
You can find lot of topics about your question. Considering what i understood from all I read (not tested), sub-domains rank a bit faster and even better.
Please let us know how this will go!
In 80% of the cases I chose one big websites, but sometimes I split them. It depends of how "clean" are you going to optimize it.
Advantage of 1 bigger website: more easy to mantain
Advantage of 2 smaller websites: if one gets penalized, the other one might still be "clean".
It's your choice!
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