Search volume is only one part of the research. I also check what kind of pages appear in the results because that often shows the real intent behind a keyword.
Most beginners usually decide based on 3 things: ease setup support quality and how stable the filtering is. cheap price alone is not enough because if the detection is weak, accounts can burn fast. I've seen many people first test with small campaigns, check dashboard usability, docs/...
Focus on a specific niche and write quality posts. share them online and engage with relevant communities. use SEO and long tail keywords to rank on search engines. build backlinks to increase your site's visibility.
yes, google ads can still work well for small businesses if targeting is good. even small local businesses get customers form it because people searching there already have buying intent.
you can start with capcut it is easiest for beginners because it already has ai voice and editing built in for more ai style videos people also use runway or kling but free limits are low so usually they mix tools like generate voice in one app and edit video in another
i don’t think domain age is something you should worry about much i have seen new websites rank too when content is strong and targeting is right old domains may have small advantage but it’s not deciding factor anymore
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