I think Snapchat has some good opportunities, especially because the competition can be lower compared to bigger platforms. But I would start with a small budget and test first.
Review your traffic logs to ensure fake bot clicks aren't wasting your daily budget. If visitors leave immediately without spending time on page, filter out bad traffic sources first.
Facebook is great for new brands. Instead of waiting for people to search for you on Google, Facebook lets you target the exact age, gender, and hobbies of your perfect customer.
People call it dead just because it is not in the news, but the core community never left. If you are getting good engagement, it means you hit a specific subculture or tag that is still very passionate and active today.
Yes, I see pages rank on google without many backlinks, especially when there is low competition and the content gives exactly what people are searching for. If the page answers the question better than others, sometimes backlinks matter less.
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