Compare your landing page with the actual search terms triggering your ads. Sometimes the keywords look relevant, but the visitors expect something different.
If you have multiple ads, check them one by one. Some might still have the old link. Update the links and test them to make sure they go to the right page.
Sometimes a few expensive clicks can use up most of your daily budget too quickly. Try lowering the daily budget a bit and setting aside a separate budget for testing new traffic.
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