In my opinion I think email as a strong backup for SEO. If rankings suddenly drop, you still have a way to communicate with people who already know your brand.
You could test a smaller network like Adsterra, but I would be careful with ad quality on a wedding blog. I would prefer a network that keeps the site looking professional.
A lot of bloggers focus on writing for search engines instead of real readers. If the content doesn't answer the visitor's question well, traffic usually won't turn into long term growth.
You are not wrong that economics and compliance can sometimes overlap in pay per call. networks do have to protect buyer ROI, so when performance drops, stricter filtering often happens at the same time.
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