as all said check your links are alive or not and do more forum submissions, blog commenting in higher DA sites and also share your content in social platforms like reddit and tumblr.
Some of the Best Keyword research tools are Soovle, Jaaxy, Google Serach console, SEcockpit and Ahrefs Keyword Explorer etc...you can find suitable keywords to your Business through these tools.
I will suggest Ahrefs and Semrush , You can find your competitor Backlinks by using Ahrefs tool it is the best competitor analysis tool and semrush also a best tool to Audit the site.
there are many serp tools are available in the market...some of them are Rankwatch (14 days free trail), Accuranker (14 days free trail and after $49/month), Spyserp and Topvisor etc...
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