I usually start with the simple method: searching site:URL-of-the-backlink-page in Google. If the page appears, it's indexed. For larger campaigns, I use SEO tools to monitor indexation at scale, but Google's own index is still the final authority.
If a backlink page isn't indexed, I first...
Clear communication upfront solves a lot of this. I started outlining exactly what’s included (design, SEO, speed, revisions, timeline, etc.) before taking a project, and it filters out unrealistic clients fast.
I also agree that not every project needs a fully custom build. Some clients only...
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