Facebook videos on mobile opening up articles

[socialbutterfly1]

I've spotted some very weird functionality on Facebook that I've been unable to replicate.

The following FB page: https://www.facebook.com/streetfx/ has a video pinned to it's wall with the text overlay "HER FIRST TIME IN A GTR".

If you view this from the iPhone Facebook app, when you click on the video (to fullscreen it with sound), it opens up an external article. Some pages are even adding a fake watermark "click for sound" to trick you into clicking the video, which then opens an article.

How is this possible?

 

[zendok]

you can do that by Power Editor

 

[Artic Lab M]

you can do that by Power Editor

Here the link

https://www.facebook.com/business/a/online-sales/power-editor

 

[socialbutterfly1]

So you're suggesting that all these pages are paying ads to do this? Unlikely to be profitable if that is the case?

 

[Street Fighter]

by using power editor you customise your ad in facebook

you can do that by Power Editor

Here the link

https://www.facebook.com/business/a/online-sales/power-editor