Is it worth it to target long tail keywords?

[bartosimpsonio]

Suite101, was a content farm. They had thousands of published articles by many authors.

And that's a whole can of worms right there. Why does google punish 'content farms'??? If the content is original why was it labeled a content farm? Didn't google want lots of content?

Also the Adsense host program rewards multiple-contributor massive content by distributing ad revenue to sites where there are tons of authors. Isn't that a incentive from Google for exactly what they penalized that other site for?

Confusing don't you think? I mean the Natural News thing was strange enough IMO, a penalty reverted in 24 hours? All 400k indexed pages back just like that? How long does a penalty usually take to clean out after it's lifted?

There are different rules for different players. That's all we know.

 

[german seo]

Also the Adsense host program rewards multiple-contributor massive content by distributing ad revenue to sites where there are tons of authors.

Well, as far I heard it, several of the big content creators are really pissed off concerning the new Youtube terms of service related to adsense. They are shifting parts of their business to vid.me

I guess it's difficult for G at the same time providing engagement content and not pissing off local authorities too much, who really don't enjoy loosing large parts of their media influence to nobodies.

The German government is at the moment running an initiative for compulsary licensing yt channels as broadcasting services. At the moment they are going after the gaming niche, as they face here the least resistment for political motivated censorship.

I see a day coming where you'll need a state licence for blogging.

 

[bartosimpsonio]

Well, as far I heard it, several of the big content creators are really pissed off concerning the new Youtube terms of service related to adsense. They are shifting parts of their business to vid.me

I guess it's difficult for G at the same time providing engagement content and not pissing off local authorities too much, who really don't enjoy loosing large parts of their media influence to nobodies.

The German government is at the moment running an initiative for compulsary licensing yt channels as broadcasting services. At the moment they are going after the gaming niche, as they face here the least resistment for political motivated censorship.

I see a day coming where you'll need a state licence for blogging.

Wow that's some ridiculous shit right there. It's like in every country someone is trying to control the Internet somehow. Almost as if all the truth that comes out online bothers corrupt politicians....

 

[stackcash]

You need to readjust your view regarding keyword research. It will no longer work to simply find a single keyword and optimize an entire article for it. That's what will get you in trouble.

This is what the process should look like:

• Determine topic for article
• Find the best "main keyword" for that article
• Research several other unique long tail keywords directly related / relevant to the main keyword and article topic. This creates your keyword group / cluster.
• Create a single article about the main topic / keyword and integrate all of the related keywords naturally.

When you're done, you'll have a super relevant article (which is what Google wants to see) that targets multiple keywords. You can point links at this article and rank for ALL of those keywords...not just the main keyword.

Additionally, you'll rank for other long tail keywords that you never found / though of during your research phase.

IMO, this is the ONLY way to do kw research for white hat content these days.

 

[german seo]

IMO, this is the ONLY way to do kw research for white hat content these days.

Agreed.

 

[german seo]

Wow that's some ridiculous shit right there.

Well, it's even worse. The German fact checking partner for facebook, is the partner of a german-turkish plattform of journalist, who fled from Turkey after the military coup. The site is blocked by Turkish authorities for the Republic of Turkey. So it might be the case that turkish and german fact checkers, are flagging each other stuff as "Fake News".

Wondering how G and Facebook will figure that one out.

 

[littlewebdragon]

One of the mentioned examples, Suite101, was a content farm. They had thousands of published articles by many authors. That's different from a site that has 100-200 articles targeting various keywords. If your articles are not duplicate 200 words article you'll never get slapped for that.

Exactly. My definition of "content farm" would be a site with thousands of articles (even unique) that actually is spread many categories/niches and is not a huge company such as news company etc. to get a pass from G straight on. Content farm get's to big and "caught" by Google for playing them out loud by their own rules.

And then we come to something exactly like this:

And that's a whole can of worms right there. Why does google punish 'content farms'??? If the content is original why was it labeled a content farm? Didn't google want lots of content?

Also the Adsense host program rewards multiple-contributor massive content by distributing ad revenue to sites where there are tons of authors. Isn't that a incentive from Google for exactly what they penalized that other site for?

Confusing don't you think? I mean the Natural News thing was strange enough IMO, a penalty reverted in 24 hours? All 400k indexed pages back just like that? How long does a penalty usually take to clean out after it's lifted?

There are different rules for different players. That's all we know.

I would say this as well. "Content farmers" got caught. They went to big and spread to much. G guys said, hey these guys have to many traffic. We don't like it.

LOL for Natural News, well it might be that "manual action" by some new guy in G pissed of some bigger guys and then we can see that Google isn't "slow" at all. It just slowed things down so that we can't pick up what has effect and what doesn't.

 

[bartosimpsonio]

I would say this as well. "Content farmers" got caught. They went to big and spread to much. G guys said, hey these guys have to many traffic. We don't like it.

LOL for Natural News, well it might be that "manual action" by some new guy in G pissed of some bigger guys and then we can see that Google isn't "slow" at all. It just slowed things down so that we can't pick up what has effect and what doesn't.

That's exactly right. The way Natural News came back showed us all that penalties are only slow because they make them slow. Their internal system is pretty darn fast when they want it to be.

 

[Deleted member 674942]

You need to readjust your view regarding keyword research. It will no longer work to simply find a single keyword and optimize an entire article for it. That's what will get you in trouble.

This is what the process should look like:

• Determine topic for article
• Find the best "main keyword" for that article
• Research several other unique long tail keywords directly related / relevant to the main keyword and article topic. This creates your keyword group / cluster.
• Create a single article about the main topic / keyword and integrate all of the related keywords naturally.

When you're done, you'll have a super relevant article (which is what Google wants to see) that targets multiple keywords. You can point links at this article and rank for ALL of those keywords...not just the main keyword.

Additionally, you'll rank for other long tail keywords that you never found / though of during your research phase.

IMO, this is the ONLY way to do kw research for white hat content these days.

So doing it this way, you'll surely avoid any google penalties?

 

[VinceC]

Yup listen to Brian from backlinko will not be wrong

 

[stackcash]

So doing it this way, you'll surely avoid any google penalties?

I don't see any way that you'd be remotely close to getting a penalty doing it that way. Google needs good content.

 

[KHer0]

There is no short or long keywords

There are keywords u can rank or you can't

Target those whom u can rank and forget about anything else. Btw, the information u posted from backlinko is pure s***

 

[Deleted member 674942]

There is no short or long keywords

There are keywords u can rank or you can't

Target those whom u can rank and forget about anything else. Btw, the information u posted from backlinko is pure s***

And here I thought Brian Dean was a trustworthy source of information.

 

[KHer0]

And here I thought Brian Dean was a trustworthy source of information.

Everyone can share whatever thoughts come to his mind, I hate people using their mind logic to create theories

Either make a solid case study or shut the f*** up. Ahrefs is a great source on how to write a good seo articles and back up ur theories.

 

[stackcash]

There is no short or long keywords

There are keywords u can rank or you can't

Target those whom u can rank and forget about anything else. Btw, the information u posted from backlinko is pure s***

Incorrect.

While we use the term "long tail keywords" as a way to describe a phrase of a certain length with lower competition, there is a very real "long tail."

In the real world, the "short tail" are the shorter word phrases that have uber-high competition and will be very expensive to compete with. The "long tail" represents the countless search phrases people use find exactly what they're seeking. These phrases are much easier to rank for since there are countless variations and it's nearly impossible for one competitor (or group of competitors) to account for all of them. There's endless opportunity in the long tail.

So, while I appreciate the concept of.... "just do or do not" - your statement is still wrong.

Everyone can share whatever thoughts come to his mind, I hate people using their mind logic to create theories

Either make a solid case study or shut the f*** up. Ahrefs is a great source on how to write a good seo articles and back up ur theories.

I personally do not follow Brian Dean's strategies, but that does not mean he's wrong. He just mixes too many real facts with his sales strategy....and it's hard for newbies to differentiate between the two.

Your argument seems to target the fact that Brian uses copywriting techniques to increase conversions and not just pure data from Ahrefs. Well, using data-driven marketing is dangerous because you're ignoring the human element. Good content needs to be a mix of good keyword research, on-site SEO optimization, and good copywriting.... which Brian is very good at teaching.

And, just for good measure... the Ahrefs guides are getting better now, but they were trash for years. It wasn't until Tim Soulo got ripped apart for sharing info that wasn't based in fact that the blog started improving.

 

[darulez]

I was reading a post on backlinko.com which said this:

The Big Problem With Long Tail Keywords

Remember that each Long Tail Keyword may only get 100-1000 searches per month. Which means – in order to get lots search engine traffic from long tails — you need to bang out dozens (or even hundreds) of articles. And each of these need to be optimized around a single Long Tail Keyword.

Publishing reams of long tail-focused content puts you at serious risk of a Google Panda penalty. In fact, companies like Demand Media and Suite101 lost millions betting on this strategy.

That’s not to say you shouldn’t use long tails as part of your search engine optimization strategy (in fact, there’s an entire chapter in this guide dedicated to finding them). But don’t fall into the trap of banging out hundreds of pages hoping to rank for long tails.

---------------------------------------------

So, what do you do about this? Just avoid long tails altogether to prevent getting any penalties?

stop reading that shit.

it is like sauron twisting your mind, trying the old "you can rank with content alone" bullshit.

"guru blogs" = saruman under sauron influence


oh waid, I have to check my MVB. I think it is done firing up the usual 100s of "long tail keyword" videos..

 

[stackcash]

stop reading that shit.

it is like sauron twisting your mind, trying the old "you can rank with content alone" bullshit.

"guru blogs" = saruman under sauron influence


oh waid, I have to check my MVB. I think it is done firing up the usual 100s of "long tail keyword" videos..

So, you're telling me that it would be OK to have a separate article that targets each of these keywords on a single website?

• dog training
• canine training
• k9 training
• dog obedience
• how to train a dog
• tips for training dogs
• easiest way to train canines

All of these keywords have the exact same contextual meaning. If you have a separate article on your site for each of these keywords - you'll be providing the same information several times on one domain. This is EXACTLY what Google Panda is targeting.

You *may* be able to get away with it for a short time, but it won't last forever. You can rank and bank for a few weeks / months, and then start over again when your site gets slapped. I personally just want to do it once and earn money from the content for years on end.

The better way to do it is to integrate all keywords with the same contextual meaning into a single piece of content. Not only will this help with conversions and help you to seem more trustworthy in the eyes of new visitors - it will also reduce your link building costs. You'll be able to build links to a single URL and rank for ALL of those keywords instead of having to build links to each individual post.

 

[Deleted member 674942]

So, you're telling me that it would be OK to have a separate article that targets each of these keywords on a single website?

• dog training
• canine training
• k9 training
• dog obedience
• how to train a dog
• tips for training dogs
• easiest way to train canines

All of these keywords have the exact same contextual meaning. If you have a separate article on your site for each of these keywords - you'll be providing the same information several times on one domain. This is EXACTLY what Google Panda is targeting.

You *may* be able to get away with it for a short time, but it won't last forever. You can rank and bank for a few weeks / months, and then start over again when your site gets slapped. I personally just want to do it once and earn money from the content for years on end.

The better way to do it is to integrate all keywords with the same contextual meaning into a single piece of content. Not only will this help with conversions and help you to seem more trustworthy in the eyes of new visitors - it will also reduce your link building costs. You'll be able to build links to a single URL and rank for ALL of those keywords instead of having to build links to each individual post.

Why would anybody even bother creating a separate article for each keyword with the same contextual meaning, when you can do it the way you've said? It's not like it's easier to rank or anything.

Is there some short term benefit from them doing this?

 

[stackcash]

I'm advocating AGAINST this practice, not for it.

People create separate articles for each of those keywords because some variations of the keywords will be easier to rank than others. They think that if they have a different article for each keyword variation, they have a better chance or getting more traffic.

It just doesn't work. This was the point Backlinko was trying to make, but seemed to cause a ton of confusion.

 

[KHer0]

U understood my words wrong. I dont write long answers on mobile.

Targetting different keywords with same meaning is useless cuz google will choose the best one and ignore the rest

How is that related to LTK's?