Hey, something weird is happening with my account lately. My engagement has been a lot lower lately so I checked my Instagram statistics and noticed something weird. My impressions were MUCH higher than my reach, and I'm not sure why. There never used to be such a big gap between them...my reach was half my impressions before. Heres some pictures:
The only problem I've had is some inactivity recently, but my reach was around 2.5 million before, and my impressions were even lower than they are now. I feel like I may be ghosted somehow? Like it's the same people (ie. my followers) who are seeing my posts? And nobody new seeing it? My video views have dropped from 2m+ to never reaching 200,000. Almost all of my old videos would go viral, and now they rarely do.
Is there anything I can do to fix this?
The only problem I've had is some inactivity recently, but my reach was around 2.5 million before, and my impressions were even lower than they are now. I feel like I may be ghosted somehow? Like it's the same people (ie. my followers) who are seeing my posts? And nobody new seeing it? My video views have dropped from 2m+ to never reaching 200,000. Almost all of my old videos would go viral, and now they rarely do.
Is there anything I can do to fix this?