Why is everyone afraid of cold calling?

I guess people are scared of rejection and ridicule. Don't really get it myself, but I can see why people could be afraid
 
when I am bored, I call some random local companies to sell seo advice.
their answers always spike my day.
and motivate me to continue working on my own projects.
sadly, some times they hire me... I hate clients.
 
I always have the hardest time cold calling, I think I have developed some reluctance being told no so many times even though that's the nature of it
 
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