How does SERPs categorize landing pages with Dynamic Text Replacement?

[The Curator]

Not sure if anyone here utilizes Dynamic Text Replacement on their landing pages to cater specific content to visitors coming from specific key words or phrases. I was just wondering how the page will rank when keywords are constantly being switched out.
Anyone have an answer?

 

[PatriciaDimitri]

Not sure if anyone here utilizes Dynamic Text Replacement on their landing pages to cater specific content to visitors coming from specific key words or phrases. I was just wondering how the page will rank when keywords are constantly being switched out.
Anyone have an answer?

IMHO isn't this same as when you used All In One SEO Plugin from wordpress?

I just try it with my client website, last month before my landing page in number 1 of SERP, but when i change the content . . .it was disappear from SERP.. X(

 

[nikchaing]

I thought most uses for dtr is like ppc landing pages, and email landing pages

I guess it would really depend on what text you're changing, like if you're changing the H1 or just changing some pop up text

 

[bismarck88]

That sounds interesting

 

[The Curator]

I thought most uses for dtr is like ppc landing pages, and email landing pages

I guess it would really depend on what text you're changing, like if you're changing the H1 or just changing some pop up text

True, but many businesses will use their landing page to rank organically as well. It seems like the variables usually changed are Headers and Titles, along with Pictures and Buttons...